Paola Dávila
CV
Portfolio
Portfolio
CV Paola Dávila
My Instagram Hub
Experience
Paid Media and Creative Content | Lamarel
Enlarged and managed content creation, social media, email and website strategies by establishing storytelling and creative ideas with the support of Adobe Creative Cloud and teamwork management digital tools such as Later, Monday, Slack, among others. To surpass a monthly average of 35% in paid media growth, 4% in CPR, and 10% in monthly website traffic growth through organic and paid channels with the support of digital tools such as Facebook Ads, TikTok Ads, Google Ads, Google Analytics.
Learn More1/07/2022Corporate Relations Intern | IE Unversity
Developed paid LinkedIn campaigns and creative content creation to optimize the company’s webpage metrics and visual content, achieving a monthly engagement rate of 6%. Reformed content marketing strategies for IE executive customized learning programs by enhancing the company’s average ticket value and returning customers. | Still do it.
Learn More1/09/2018Co-Founder Peanut Butter Media Agency | @peanutbuttermedia
Increased Social Media followers and engagement by 25% on average per client in the first 4 months of collaboration | Develop and execute digital growth campaigns to increase exposure for our clients through paid advertising, Google Adwords, influencer campaigns, Facebook ads | Still do it.
Learn More1/06/2018Head of Digital Sersana- Sersana Home | Sersana Method @sersanamethod
Chaired migration of Sersana Method from an offline company to an online, positioning Sersana Home as number one wellness platform in Mexico. | Expanded Sersana’s digital community by increasing 150% organic users and obtaining more than 2,000 people/subscriptions in one month. Until: September 2021.
Learn More1/11/2019Community Manager | ABCésar Group, Madrid @abcesargroup
Developed digital strategies to optimize company’s metrics, growing 15% of customer engagement. | Improved user experience and generated traffic to ABCésar Group’s webpage by reducing 5% of bounce rate. Until: September 2021
Learn More1/04/2021Co-Founder Frida y Kahlo Blog
Cultural promotion and fashion identity of the Mexican culture on digital and social media. Facebook: Frida y Kahlo Blog Instagram: @fykahlo
Learn More1/04/2021Logistic | Felgueres Travel Group
Logistics and creation of travel guides Until: April 2020
1/10/2019Marketing | Lenovo
· Rebuild the brand approach into a luxurious good by developing offline marketing campaigns and collaborating with international brands such as F1, Walt Disney, Millesime, GNP. | · Development, execution, and management of mass events such as F1, Women that We Love by Quien magazine, and Joven Talento by Millesime. Collaboration and direct communication with sponsors and brands. | · Brand communication via OOH and social media, public relationships, and development of influencer marketing strategies. | · Development and execution of B2B and B2C marketing strategies. | End: February 2019
Learn More6/08/2018Digital Marketing | Nieu
Creation and development of creative strategies on social media in order to gain brand positioning, market penetration and customer loyalty. | Development of digital content: visual, captions. Until: January 2018.
1/05/2017Business Planner Assistant | Centro Cultural Gómez Morín
Business Planner Assistant | Centro Cultural Gómez Morín Until: January 2018.
1/06/2016Education
Marketing and Communication Bachelor Degree | Instituto Tecnológico y de Estudios Superiores de Monterrey.
Four and a half Bachelor Degree. End of studies: December 2019
Learn More10/08/2015International Summer Program | "Ekonomická Univerzita V", Bratislava.
Four week intensive summer program focused on product and service innovation.
Learn More8/07/2019International Summer Program | Escola Massana, Barcelona.
"Braincelona"- intensive 5 week program.
Learn More10/02/2016International Program | Institut Supérieur de Gestion, París.
International Marketing and Communication Studies.
Learn More15/01/2018Language studies | "Alliance Française" Bordeaux, France.
French language and cultural studies.
Learn More22/07/2016Studies of Mandarin language and Chinese culture | Tsinghua University, Beijing
Five week intensive program.
30/06/2014My skills
Other activities
Contact
- Mexico City, Mexico